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The 7 Best Ecommerce Platforms in 2022: Wix vs Shopify vs BigCommerce vs Square Online vs Ecwid vs Squarespace vs Big Cartel Wix vs Shopify vs BigCommerce vs Square Online vs Ecwid vs Squarespace vs Big Cartel Ecommerce Platforms is an unbiased review site dedicated to online store building and ecommerce. |
The resource you are reading right now is a summary of our findings as well as advice on how YOU can choose the best ecommerce platform for your unique needs!
No time to read? Here's our #1 when it comes to the absolute best ecommerce platform out there:
It's hard to believe, but there are over 120 different shopping cart software solutions. We should know, besides, it's our job to test them all. And we did that... a lot.
So far, we've covered each of the top platforms in individual reviews and created a comprehensive comparison chart in which we've examined the key features of each platform. Also, we ranked all the platforms based on their SEO effectiveness
What YOU are reading here is a comprehensive summary of what is the best ecommerce platform and what makes each candidate stand out. After reading this guide, you'll know exactly how to choose the right ecommerce solution for your store.
Here are the best ecommerce platforms we will test:
- wix
- Shopify
- BigCommerce
- SquareOnline
- Squarespace
- Ecwid
- Big Cartel
This comparison includes the following points:
- pricing
- features, flexibility and ease of use,
- Templates and Themes
- Apps and Addons
- customer care
- popularity
- Final decision: Which platform is the best:
- Frequently Asked Advice
Pricing
- Cheapest Unlimited Products Plan: Squarespace Store costs $18, but we can't pass up Square Online, which offers unlimited products for free.
- Cheapest plan for 100 products: Ecwid Venture costs $15. And, again, Square Online.
- Cheapest plan for 10+ staff accounts: Squarespace Business for $18.
- Cheapest plan for unlimited bandwidth and storage: Ecwid Free, Square Online Free, or Squarespace Store ($18).
- Cheapest all-round option with lots of features: Shopify Basic ($29) and Squarespace Basic Commerce ($26).
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| Shopify Dashboard -gobrandecommerce |
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| Shopify - Add Product -gobrandecommerce |
For many people, pricing is the most important factor, not just in deciding which is the best
For many people, pricing is the most important factor, not only when deciding which of the best ecommerce platforms to use, but in life in general. Personally, I think there should be more important factors than saving $1 on the price of the platform when investing a lot of your time and energy into building your own online stores. However, we also want to try to get the most bang for our buck. Here's how things play.
Here YOU will find an overview of the prices of each platform, divided into different tiers depending on the budget you have available:
As YOU can see in the tables above, here are three companies offering free plans: Big Cartel, Ecwid. SquareOnline. They're a good starting point for a new ecommerce store, with an advantage for Square as you allow unlimited products.
Shopify Lite also stands out for its original offering. With the Lite plan, you don't get an online store but can use your Shopify checkout button on your already existing website, social media, email, etc.
Additionally, each platform has its pros and cons when it comes to pricing, depending on which aspect is most important to YOU.
Here are some tips:
- For me, Shopify is the best ecommerce platform in this series as it offers the most opportunities to grow your store. SIE offers the functionality to handle really large amounts of traffic and transform your website into something special.
- Be warned that BigCommerce has made some changes to its pricing structure that make it difficult for businesses to scale the system. If you end up making more than $125,000 in sales, BigCommerce effectively forces you to switch to an enterprise plan.
- According to our readers' reports, the tariffs increase to between 900 and 1,500 US dollars per month. It's still unclear how this will translate to businesses looking to stay at the lower price tiers, but one thing is certain: customers who break certain sales thresholds aren't happy with BigCommerce. We would put them at the bottom of our list if your business WILL land on one of the most expensive plans.
- A note on Squarespace pricing. Although you can get started with Squarespace for less than $18/month, this cheaper tier doesn't include ecommerce functionality. Basically, if you want to sell something online through your Squarespace website, WHEN & YOU pay at least $18/month for the privilege.
- However, if you need a simple, small shop, the better Shopify solution is the better Shopify solution. And if you want to shop for free, Ecwid . Square Online is a good choice if you can put up with the limitations.
Features, flexibility and ease of use
If you are a newbie to online trading, nothing matters more than the fact that all the features are at your fingertips.
One thing that all platforms have in common is the fact that their dashboards are all very easy to navigate. In addition, most platforms offer a kind of setup wizard that guides YOU through the creation of your first shop. Inventory management, design features, and setup process all factor into the overall usability rating in this comparison.
Shopify
Shopify offers an easy setup with a handy dashboard area for quickly adding products, customizing the look of the site, and more. What's cool is that Shopify asks YOU when you sign up if you want to move from another platform. The system then provides a link to import products from your shop.
Adding a product is clean and simple, with fields for title, description, price, and more. The reason I think this is easier to use than the other options is that it explains what each field is used for, which removes any doubts when entering information.
You will also find the same simplicity when managing your customers and their data, orders and your shop statistics. Each section of the shop is easily accessible from the main menu and no option is hidden.
Shopify's goal is to make it really possible for anyone to launch their own ecommerce store, even without any design or development skills.
In terms of features, Shopify has it all:
- Unlimited orders, products, file storage, bandwidth
- 24/7 support
- Mobile trading ready
- Use your own domain name
- point of sale
- Free SSL Certificate
- You can accept credit cards + 100 payment gateways.
- Automatic shipping rate
- Automatic taxes
- Web-based drag-and-drop ecommerce website builder
- Complete blogging platform
- Different languages
- customer profile
- dropshipping
- customer accounts
- Search engine optimized
- Product Reviews
- gift cards
- Social Media Integration + Selling on Facebook
- inventory management
- digital products
- Product Variations
- Level-1 PCI Compliant
- Advanced Reporting
- mobile application
- No transaction fees when using Shopify Payments
All dies gives you great flexibility. Basically, it doesn't matter what kind of store you want to open, Shopify can handle it. Including:
- Stores that sell physical products
- digital products
- dropshipping
- Services
wix
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| Wix eCommerce - gobrandecommerce Wix has something for every company and every business plan. You don't need to have any coding skills to create an amazing Wix website. The drag-and-drop functionality the company offers, combined with access to a massive selection and powerful tools, means you'll be on your way to an impressive web presence in no time.  With Wix, YOU can access everything from ecommerce features to unique templates. You can even do unique things to dominate your customers like: B. set up booking widgets or distribute music over the Internet. Wix even has dedicated tools for restaurants. Some of the features you can expect are: |
- Over 500 templates
- Complete freedom of design with drag-and-drop
- Industry-leading integrations
- Mobile-friendly designs
- A complete app market with hundreds of connectors
- Advanced design options
- Unlimited fonts
- media galleries
- scroll effects
- Tailored Content
- Original AI designs
- SEO features
- Unified database management
- Open platform API connections
- Restaurant Reservation Apps
- Ticketing
- Event management
- Forums and Memberships
- Art trade and music sales
- analytics
- management of contacts
- Free hosting
- Professional mailbox
- Custom domain name
- Connections to social media
- SSL certificate
- ... The functions are becoming more and more extensive.
BigCommerce
Aside from Shopify, BigCommerce has the cleanest dashboard and clearest instructions within to create your online store in minutes. In fact, the dashboard looks amazing to that of Shopify, similar with modules for accepting credit cards, customizing your shop, and more.
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| Bigcommerce Dashborad Dashborad - gobrandecommerce |
Everything is clearly available through the menu in the , divided into several sections that are automatically related. You can easily access your products, orders, and customer information, and then take advantage of some of BigCommerce's marketing settings, analytics, and other modules that allow YOU to optimize the look and feel of your store.
Adding your products is also very easy as the main product attributes are clearly accessible. Instead of putting every little detail about a product on a single screen, BigCommerce uses ads, each of which shows a different characteristic of the product.
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| Bigcommerce- Add Product-gobrandecommerce |
Here are the other features you can find in BigCommerce that make it a contender for best ecommerce platform:
- Unlimited products, orders, file storage and bandwidth
- 24/7 live chat support
- point of sale for sale
- Visual shop builder
- Migrate your shop and import products
- Accept payments via PayPal powered by Braintree, Stripe, Apple Pay, Pay with Amazon and dozens more
- Manage orders and inventory
- Sell on Facebook, Pinterest, eBay, Amazon and Square POS
- Multiple Marketing Functions
- API
- Multi-layered hosting security and DDOS protection
- Level 1 PCI Compliant Hosting
- HTTPS
- Found on product comparison sites
- Encourage return visits with email marketing
- SEO features
Overall BigCommerce is a nice alternative to Shopify if that's what you're looking for. The feature set is just as extensive and impressive at around the same price (ie until your sales grow too much, at which point Shopify is the cheaper option).
SquareOnline
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| SquareOnline- gobrandecommerce |
The first thing that strikes a Square Online is the focus on ease of use while providing powerful features under the hood.
To name just a handful of highlights:
- Unlimited orders, products, file storage, bandwidth
- Offer appointment booking
- Sell event tickets
- 24/7 support via chat and phone
- Point of sale with automatic synchronization of orders and items
- inventory management
- Accepting credit cards
- Accepting Online Issues
- tax calculations
- Visual ecommerce website builder tool
- PCI compliant
- mobile applications
- Offer collection, delivery or shipping
- Instagram integration
- Integration of Facebook ads
- customer reviews
- Abandoned Purchase Emails
- Discounts on shipping rates
- SSL certificate
- Vouchers and gift cards
- SMS notifications on order status
- Customers can enter their orders and pick-up times individually
- SEO features
The registration process is straightforward. Square WILL ask YOU a few questions about your business and the art of the online store you're trying to build.
At this moment you can also set up your POS module. To do this, download the official app for iPhone or Android and follow the setup instructions there.
The dashboard looks quite interesting, especially when compared to other competing solutions on the market. For once, YOU can select any section from the sidebar and drag and drop it to where YOU want it. This basically means you can make the dashboard look how you want, instead of getting used to what was there to begin with.
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| SquareOnline- gobrandecommerce |
There's also a nice getting started guide that walks YOU through the key steps on the journey from nothing to a working ecommerce store. One of the great things about Square's onboarding compared to the competition IS that they focus on the most important business aspects of launching an online store, rather than just worrying about the visuals.
For example, Square walks you through the steps to verify your identity so you can link your bank account and start accepting credit cards. This is the first step Square asks of you, and it makes sense — as an online store owner, YOU want to get started as quickly as possible.
Then Square shows you how to configure your taxes, set up the POS module and only then move on to the other tools available in the dashboard.
Adding new products is also well thought out. To help someone who is new to similar platforms, there are some sample products you can add to your store to get an idea of how it all works.
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| SquareOnline- gobrandecommerce |
All in all, Square makes the key steps involved in setting up an online store easy to understand, and doesn't bother you with things that aren't relevant to most store owners. In other words, Square has a "business first" mentality that most users will appreciate.
Squarespace
Squarespace is known for how easy it makes the whole process of building a website; and not only for e-commerce stores, but also for any other type of website.
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| Squarespace gobrandecommerce Squarespace is a "jack of all trades" platform that can truly handle anything YOU throw at it. There's a single, visual, drag-and-rop editor that allows you to build your website and enable the features YOU need. You'll start by choosing your website's niche or theme, and then answer a few questions to narrow down your final website. At that early stage, Squarespace also asks if you have something to sell through your site. Then YOU can choose exactly the things you want to offer. For example, Squarespace can cover regular retail, selling services, making appointments, promoting events, even accepting donations, and a few other scenarios. |
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| Squarespace gobrandecommerce |
Overall list of features offered by Squarespace is simply impressive. Here are some highlights from it:
- Free custom domain name included
- Sell anything you can think of (products, services, events, subscriptions, appointments, donations, etc.)
- All websites are optimized for mobile devices
- gift cards
- points of sale.
- Powerful statistics and analytics for your entire website and e-commerce
- customer accounts
- Unlimited accounts for contributors
- A Google Workspace account is included free for the first year
- Advanced customizations with CSS and JavaScript
- Instagram integration
- Abandoned Cart Recovery
- SEO features
- SSL security
With Squarespace's pricing structure, you get more advanced features with each tier. At the same time, all tariffs allow you to sell unlimited products to all audiences.
Ecwid
Ecwid has a very clean and concise dashboard with the main options in the middle. What immediately catches your eye is the nice onboarding interface that shows you how far along YOU are with setting up your shop.
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| Ecwid gobrandecommerce |
From the side menu, YOU have access to all other areas of the admin panel where YOU can customize your store's design, manage products, view your orders and customers, etc.
Adding new products is also a straightforward process. The user interface shows the most important parameters of a product in the middle and makes everything else available via tabs at the top.
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| Ecwid product gobrandecommerce |
Overall, this interface gives YOU a lot of options while still being easy to use, which is great.
Here are the other features you can find in Ecwid:
- From 10 to many products
- Unlimited orders, file storage and bandwidth
- 24/7 live chat support + phone + priority support (no support on the free plan)
- Sell on multiple websites, blogs and social networks
- Sell on any device, on the go
- customer address book
- Smart Shipping Calculator
- Integrated with WordPress, Joomla and more
- track inventory
- Sell digital goods
- Accept payments over 40 different payment options
- Define the shipping options
- Tier 1 PCI Compliant
Overall, Ecwid offers all the features most ecommerce store owners could need. Also, it's very cheap, especially if you're okay with having less than 100 products in your catalogue.
Last but not least, Ecwid offers, without a doubt, the best free plan of the platforms featured in this comparison. The only other tool with a free plan is Big Cartel, but that's pretty limited compared to Ecwid.
Big Cartel
Big Cartel's main focus is undoubtedly minimalism. The main dashboard only shows you the most important stats related to your store. It's hard to call this a bug, though, as it's probably exactly what YOU want to see WHEN YOU log into your store on any given day.
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| Big Cartel gobrandecommerce There are only a handful of options on the main menu, highlighting the most common actions website owners want to take. And no surprise, the panel for adding a product is also very clear and looks pretty good. |
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| Big Cartel- New Product gobrandecommerce Overall, you get the most opening features that come with a new ecommerce store, but not much more than that. More specifically, Big Cartel's features:
At the end of the day, Big Cartel is a very big player in our simpler quest for the best ecommerce platform, and despite the beautiful design, it might be fine to start with, but it can be difficult to grow with as your sales, products and your business grow overall. One thing to note about Big Cartel is that the only two solutions on this list that list a free plan it offers. Templates and ThemesLet's face it: design matters, and everyone knows that visitors who don't like the design are likely to shop elsewhere. If your store's layout looks awful, people won't pay attention, even if your products are great. wix  |
| wix gobrandecommerce |
One of the things that makes Wix so appealing is the fact that it comes with so many different templates that YOU can use to really make your site stand out. Wix's templates are stunning, and they're modern enough that you don't feel like you need to change them all the time. You can sell your products through a single of stylish and sophisticated websites and add your own modifications.
With more than 510 premium templates to choose from, all the available themes are designed to look and work incredibly well. You also have the benefit of being able to search for templates specific to your industry. Wix categorizes templates into over 70 sub-branches, so you're sure to find what YOU need here.
Shopify
If you are looking for a platform that offers some of the most professional themes then you really should consider Shopify because there is no platform that offers better themes than Shopify.
There are more than 100 free and paid themes, all of which look very modern. Also, YOU can customize and refine your chosen theme until it looks exactly how you want it.
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| Shopify gobrandecommerce |
Shopify themes also prove to be extremely useful for shop owners in practice. Just check out this gallery of existing shop designs, all made with Shopify themes:
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| Shopify themes gobrandecommerce |
BigCommerce
BigCommerce also has a nice library of themes for YOU, divided into several categories, all of which are responsive and fully customizable. Designed to create a more modern, fluid user experience, SIE leverage cool new merchandising features for categorization and different sized catalogues. Both free and paid options are available and I have to say that the free ones look really attractive.
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| BigCommerce gobrandecommerce |
SquareOnline
When it comes to design options, Square Online is certainly not a blank slate. There are plenty of excellent templates to choose from in the catalogue. The templates are optimized for specific niches and types of online stores.
You will find something for classic e-commerce shops, but also for restaurants that want to offer their customers the possibility to book tables online, for service providers, non-profit organizations and more.
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| SquareOnline gobrandecommerce |
It's also worth noting that all Square templates are optimized for mobile viewing (and purchasing) and give you full customization options via a drag-and-drop visual editor.
Squarespace
Squarespace really shines when it comes to templates. Ever since the company launched their tool in 2003, they've been known for how sophisticated their designs are and how modern they look.
Squarespace focuses on quality over quantity. While 100+ isn't a small number of templates, some of the competitors offer a larger selection. But as I said a few sentences ago, the quality of these templates sets Squarespace apart.
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| Squarespace gobrandecommerce |
Additionally, if you're new to Squarespace, the platform will suggest specific templates based on your answers when you sign up. They all look great and can be customized to suit any business or ecommerce store. You can change various visual aspects of your template, replace graphics, and more.
Ecwid
Ecwid has a very surprising way of designing stores because there are no themes to choose from. At least I couldn't find them easily.
The way it actually works is that you can go into the Ecwid App Market and buy some pre-made themes from third-party sites.
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| Ecwid gobrandecommerce |
From there, YOU can customize the essential details of your store's look. Things like image sizes, aspect ratios, product card details, category positions, product page layout, navigation, and a few other things.
Overall, this might be a good solution for a certain type of user—someone who just wants to get started with a good store and not worry too much about the design—but I personally don't like it that much, and it's probably not the best Ecommerce platform on the market.
Although you may think that the number of topics offered by a platform is not that important. If your shop lacks originality, e.g. B. because it has the same theme as 50 other shops, then the customers will quickly attribute this to poor quality management by the shop operator.
They are then much more likely to leave your site without even giving you a chance.
Big Cartel
Big Cartel only offers 15 themes in total (at the time of writing this article). This is a major disadvantage as unique branding is an important part of selling online. However, you can search Big Cartel themes via Google and find some pretty darn good third-party solutions.
It works similar to WordPress where you buy the themes separately from the platform. It's not the easiest way to find topics, but it gives you more options.
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| Big Cartel gobrandecommerce |
Big Cartel doesn't have a drag and drop editor either, but the customization options aren't the worst in the world. All of your design elements are on the left, which is good, but the tools are a little flimsy, and anything beyond that requires coding skills.
Apps and Addons
Each of the platforms featured in this comparison offers apps and add-ons to some extent.
The two companies that stand out the most and offer the widest range of apps and add-ons are Shopify. BigCommerce. Both companies offer more than 100 different apps and add-ons that can be easily integrated into your shop.
Like other web design markets like Weebly and Shopify, Wix also offers one of add-ons that you can use to improve the performance of your website. What makes Wix so special here is the massive app marketplace it offers. There are currently more than 300 apps to choose from and the number keeps growing.
Wix
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| Wix Apps gobrandecommerce |
Wix integrations are easily accessible and easily integrated into your website. Just remember, you can't complain to Wix IF an app shuts down to get it back. These are, of course, third-party tools. Integration options include Google Analytics, Facebook Pixel, MailChimp, and many others. There are even apps to help you with cart recovery.
Shopify
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| Shopify Apps gobrandecommerce |
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| BigCommerce Apps gobrandecommerce |
Another point to keep in mind is how easy it is to find the apps and add-ons, as you probably already have a few things in mind that you would like to add to your store. Maybe you need a solution for automatic email receipts or an app that you can use to build a loyalty program.
With Shopify. BigCommerce lets YOU search, filter, and browse by category when you need a specific app. With the other e-commerce solutions, this is either very difficult, or THEY don't have this functionality at all.
Square has a huge catalog of add-ons and apps that YOU can connect to your Square store. It's not just about things YOU can install on the shop website itself, but also integrations with your other web assets like social media profiles or other websites.
Of course, all the classic things like accounting modules, administration, email marketing and so on are also available.
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| Square Apps gobrandecommerce |
Another interesting aspect of working with Square is that you can also get useful hardware for your business. Square can provide you with everything from restaurant tablet setup, checkout, terminals to complete kits with everything a store needs (cash drawers, terminals, etc.).
We mention it here because it's also an add-on of sorts to consider - albeit a more traditional one that you can get your hands on.
And finally: Squarespace. Squarespace isn't exactly known for its portfolio and extensions. Until recently, the platform did not allow third-party extensions. Instead, they relied on being able to provide all the functionality their users need right in the main tool.
They changed their way and now users can integrate their Squarespace sites with about 25 extensions. It's not a lot at this stadium, but the catalog is likely to grow in the future.
Customer care
Chances are you'll need support at some point in your ecommerce career. Therefore, it is important that you are aware of the different support offerings that companies offer.
Here's a quick comparison chart of the support options offered versus the price that IS associated with the monthly plan YOU must purchase:
- Wix: Customer support is available via phone, email, or through an online knowledge base.
- Shopify: 24/7 Live Chat + Phone Support on All Plans ($9 to $299)
- BigCommerce: 24/7 Live Chat + Phone Support on All Plans ($29.95 to $299.95)
- Big Cartel: Email Support Mon-Fri, 9am-6pm EST for all plans ($0 to $29.99)
- Ecwid: no support on free plan, 24/7 live chat ($15), 24/7 live chat + phone ($35), 24/7 priority support ($99)
- Square Online - 24/7 support via live chat, phone, email and social media; there is also a knowledge base which should contain answers to the most common questions
- Squarespace - no 24/7 support; Customer support via email and live chat (Monday-Friday 4-8pm EST only); there is a knowledge base
Most online store building tools offer different flavors of customer support.
Shopify, BigCommerce. Square Online offer 24/7 support via phone, chat, and email. The other platforms usually offer live chat support, but their phone support comes with time restrictions.
The only company that doesn't seem to offer phone or chat support is Big Cartel, which only offers email support, and then only Monday through Friday, 9 a.m. to 6 p.m. post EST. Also, there is no support if you're on the free plan of Ecwid.
In the end, if you're looking for a company that offers great customer support anytime of the day, then you really should give Shopify or BigCommerce a try.
Additionally, all of the ones we talk about here have their own knowledge bases where you can search for a topic and see if anyone else has spoken about it and covered it in the past. In my opinion this is one of the best support areas you can find as it allows you to solve a problem while you might be on the phone waiting for a support agent.
Although they have all of these knowledge bases along with blogs, FAQs, and other documentation, Shopify . BigCommerce has the most users, which makes them far superior in terms of knowledge base content. Why is the case? Very easily. As more people discuss the systems, more questions have been asked and more answers posted by default.
Destroy
If you've been looking for a platform for your ecommerce store, you've recently stumbled across some of the names we're comparing today. While popularity isn't exactly the best motivating factor for a decision that will affect your future business life, it's certainly worth talking about, considering that when large groups of people come to a particular solution
However, if you look at a comparison on Google Trends, there is only one clear winner when it comes to what people are looking for and how many of them are showing interest in the consumer ecommerce solutions. First, take a look at the popularity chart between some of the tools we feature: BigCommerce, Big Cartel, Ecwid, over the last 12 months.
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| BigCommerce gobrandecommerce |
Now what happens when we pull Shopify into the mix?
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| All ecommerce platform |
Yes, you got it right, Shopify is about 7 times more popular than anything else!
Another way to analyze the question is to associate it with where the customers go when they leave a particular ecommerce platform. This is interesting because it provides an indicator of which companies are keeping up with technology and making improvements to attract additional customers. A quick Shopify market share search shows that Shopify gets most of its customers from BigCommerce . Big Cartel wins. While BigCommerce still steals some customers from Shopify, it used to be the number one vendor to come to Shopify. We suspect that this is due to the prices of BigCommerce lies.
👉 Read This : 28 Steps For Beginner's Guide to SEO
Final Verdict: Which Ecommerce Platform is the Best?
It really doesn't matter how many comparison articles you read, there is only one person who knows which platform offers exactly what YOU need and that person is you. At the end of the day, it's all about which platform allows you to sell the products you offer in the best way, both for you as a shop owner and for your customers.
Based on the above recommendations, click any or all of the links below to see what each platform can offer you. I recommend at least two of the solutions to allow YOU to try which one works best for YOU.
Despite that, we have a recommendation for the best ecommerce platform out there. There are two solutions that stand out:
Wix: is one of the most popular premium website building tools on the market today. Not only is it easy to master, but it's also incredibly versatile. Entrepreneurs can use Wix to run ad campaigns across multiple channels, improve their sales results, and also easily publish content.
With its wide range of features, including dedicated ecommerce options for businesses looking to sell online, Wix is the top choice for many businesses. Despite the wide range of features, Wix is amazing and offers a range of packages that are suitable for any business.
If YOU are looking for an all-in-one website building tool that can enhance any ecommerce business or online brand, then Wix has what you need. With a robust app market, you can even customize and extend your website as you see fit.
Overall rating: 10/10
Shopify: Shopify is the most flexible, feature-rich, and complete ecommerce platform out there. SIE already provides everything YOU need to run an effective store out of the box, while also allowing you to customize your design and add various feature extensions.
You can also sell just about anything you want, including physical products, digital products and downloads, services, and even mail order.
All of this starts from as little as $29/month, or $9/month if you don't want to have an online business but want to sell through social media and other channels instead. I would have no problem recommending this platform to anyone looking to get into the ecommerce industry.
Overall rating: 10 / 10
Can't make up your mind? Check out one of these individual reviews of the best ecommerce platforms featured here:
- Wix Ecommerce Review
- Shopify review
- BigCommerce review
- Big Cartel review
- Ecwid review
- Square online review
- Squarespace review
Frequently Asked Advice
Because there are so many different types of ecommerce solutions, we couldn't cover everything in our list. However, we make sure that all software solutions on the market today get the coverage they deserve. In the following sections, we'll look at which tools are best suited for specific tasks in the world of digital marketing and sales.
Let's take a closer look:
What is the Best Ecommerce Platform for SEO?
SEO is an important component of many ecommerce software because it makes sure that your products and services are found online. Our top SEO choices are:
Shopify
Shopify is easily one of the most flexible and feature-rich ecommerce platforms out there. From the moment you create an account, you'll have everything you need to run a successful business, including an order management tool, specialized shipping, and an SEO-optimized backend. You can even unlock SEO-focused tools through the Shopify app store, such as: B. the SEO manager, which includes meta content tools, keyword suggestions, and Google search console connections.
WooCommerce:
WordPress is great for SEO purposes as it offers access to efficient plugins like Yoast. If you're already familiar with WordPress, it makes sense to use something like WooCommerce for your eCommerce strategy. Since both WooCommerce and WordPress are specifically designed to rank well in the search engines, you shouldn't have any trouble boosting your rankings. In addition, in addition to the Google optimization tools, YOU will also find a number of other plugins, such as: B. Tools for subscription machines and add-ons for membership.
Magento
Magento is considered one of the most feature-rich ecommerce platforms for a reason. Although this option doesn't have the same SEO plugins as Shopify and WooCommerce, it does have search engine optimization components built-in. From marketing to customer segmentation, everything is included. Standard features are built into open-source Magento, allowing you to work on search engine optimization with tools for Google sitemaps, Google Content APIs, and search engine-friendly URLs.
What's the Best Ecommerce Platform for Small Businesses?
For an ecommerce platform to be good for small businesses, it doesn't just have to be cheap. You also need something that is easy to master. Our first choice is:
Square space
While there are many tools that recommend them as the perfect ecommerce platform for small businesses, from Ecwid to Wix, we think Squarespace is the best choice. One of the best tools out there for beginners, Squarespace offers all the features you need to get started online, including free themes and access to a range of different payment processors.
What is the Best Ecommerce Platform for Dropshipping?
Many small business owners consider dropshipping the easiest way to break into the retail landscape. Our top choice for dropshipping is:
Shopify
Shopify is now the best solution for those who want to try shipping for themselves. Both Shopify and Shopify More offer access to plugins like Oberlo, which allow YOU to build important connections with suppliers on the fly and easily add new products to your website. With Shopify Dropshipping, YOU don't have to worry about your own warehouse and take the process of order fulfillment into your own hands. Everything you need is available through add-ons and extensions.
Which is the best platform for B2B?
Selling a business requires a very different strategy than selling directly to customers. If you are looking for a B2B platform, we recommend you:
Magento
With a plethora of public themes, tools and various high-quality services, Magento is perfect for B2B brands. Magento has an advanced product filtering system that allows YOU to help your customers find the tools they need. You can also set up different tax rates depending on your location. There's even documentation and a knowledge base specifically designed for B2B sellers in Magento.
Shopify
Because Shopify is so extensible and flexible, it's a fantastic choice for any type of business. B2B merchants around the world use Shopify for its secure wholesale e-commerce tools and wide range of apps. Shopify also makes it very easy to sell digital products, downloads, and services to other brands.
Was the Best Free Ecommerce Platform?
When building an online store for a small business, sometimes your budget is extremely limited. Our Best Free eCommerce Platform is:
Square online store
There are a handful of eCommerce solutions that start with a free trial so YOU can try the product and see what you think of it. However, Square Online Shop is one of the few software solutions that offers a completely free service. However, it's worth noting that as with most products of this type, you may need to purchase some paid upgrades to unlock additional features and design components.
Was the best open source ecommerce platform?
An open source eCommerce store is a SaaS offering that allows you to build everything in your backend. You get the tools you need—usually with a free download—and you pay for things like hosting and security yourself. Our best open source offerings are:
WooCommerce
Like WordPress, WooCommerce is fully open source. That means it's an excellent choice for any entrepreneur looking to add specialized features and tools to their sales strategies. WooCommerce also offers access to a community of developers and great specialists who can help you implement the extensions and plugins you need most.
CS Cart
CS-Cart is one of the best ecommerce platforms in terms of tech support and value for money. It also benefits from it. You can access CS-Cart's code and customize and extend it as you wish.
What are the best ecommerce platforms for startups?
Startups often have very unique requirements for their e-commerce software. Some need a set of tools to improve security when trading online services. Other Wann & die are using the latest technology to accept payments in new ways, e.g. B. via Apple Pay and Google Pay. Our best options for startups are:
Speed of Light
Lightspeed is an amazing POS and retail system built for growing retailers and restaurants. The cloud eCommerce system integrates with all existing products and comes with an awesome website building tool. Also, Lightspeed offers a variety of apps to increase the performance of your website.
PrestaShop
PrestaShop is a great option for startups for several reasons. First, it's free to use - which is fantastic IF YOU are on a low budget. Seconds is a wealth of knowledge base articles and support to help young businesses get started. Prestashop also gives you the opportunity to join a partnership program that will help you get more orders.
Wix
Affordable and easy to master, Wix is a great platform for beginners who don't need much to get started. With Wix, YOU can create a stunning startup website that looks great and works great. You can also start your Wix adventure by creating a free website IF YOU'RE NOT SURE HOW MUCH YOU WANT TO Spend initially. Trying out tools with free trials like Opencart and Wix could open your eyes to what's possible.
Best Ecommerce Platform for Selling Digital Products
When you create a website to sell digital products like web hosting services or marketing tools, you need a special kind of website builder. Our first choice is:
Sellfy
Sellfy is an affordable and easy-to-master tool that includes everything YOU need to focus on digital sales channels. You don't need a lot of technical knowledge to get started with this platform, and it comes with plenty of helpful features, like digital product management and enterprise-level support for everything from eBooks to design assets.
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